Geraldine is the real nuts and bolts solution for new entrants into the Mexican market. After completing her MBA in Barcelona, she spent more than 10 years with Baxter Mexico, and due to all the initiatives on new ways of doing business, training medical support staff and alliance building, she was appointed by Quintiles as Business Development for the Commercial Division. This was a new departure for Geraldine, moving on from medical devices, premixes and infusion pumps into pharmaceuticals. At Quintiles she pioneered a number of new business models based on risk sharing, sales force effectiveness, digital marketing through social networks and above all assisting new arrivals to overcome the complexities of a new market place – both regulatory, clinical, strategy, legal, marketing and promotion.
Geraldine is based in Mexico City.